Upright Media is a growth company pairing deep performance-marketing experience with an AI-first approach to building and growing brands.
Figures reflect career track record, not Upright Media engagements.
Anyone can run channels. The work that compounds is the system around them — the signals you bid on, the measurement that tells you what's real, and the page that turns a click into a customer. That's the depth here.
Hands-on across search, paid social, video, audio, CTV, programmatic, and influencer. Paid and earned, brand through direct response. No channel is a black box.
Platforms optimize toward whatever signal you feed them. We engineer the right one — predictive LTV models, custom value proxies — so target-ROAS bidding chases real business value, not last-click noise.
Pitched, scoped, and shipped a proprietary paid-media management platform from a blank page. Defined the product, won the buy-in, and built it with engineering.
Media mix models, budget allocators, geo incrementality tests. The measurement that keeps the channels you can't fully track — CTV, audio, influencer — honest about what they're actually driving.
Thousands of landing-page tests, and still iterating. Pages adapt to the traffic hitting them, so the message always matches the intent.
Cookies are dying and the signal keeps degrading. Server-side tracking and conversions APIs keep optimization alive when the easy data disappears.
Once bidding and targeting run themselves, creative is the lever that's left. We test it like a system, not a guess — at volume, against real outcomes.
Scenario forecasting and marginal-ROAS thinking answer the one question that never goes away: where does the next dollar go?
There's a lot of noise about AI buying your media for you. The truth is narrower and more useful: platforms keep the bidding engine to themselves, and agents take over the grind around it. The edge is wiring both together — and spending human time on judgment instead of busywork.
Agents handle the work that eats a media buyer's day — QA, anomaly detection, pacing, reporting. Hours go back to strategy.
Connect agents straight into the ad platforms, analytics, and data through MCP. Pull live numbers, surface what changed, draft the next move — one loop, no tab-switching.
Point AI at the parts that compound. Generate and iterate creative at volume, and sharpen the value signals feeding platform ML.
Watch what competitors are saying, where they're spending, and how the market's moving. Agents turn scattered noise into a view you can actually query.
Automate the safe stuff, gate the rest. Budget, brand, and strategy stay with a human, and every agent answers to verified data.
People don't only search on Google anymore. Build visibility for both traditional engines and the AI answers increasingly making the call.